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Question 1
In which situation is the contender strategy appropriate for responding to multinational enterprises (MNEs)?
A
There is high industry pressure to globalize, and competitive assets are transferable abroad.
B
There is high industry pressure to globalize, and competitive assets are customized to home markets.
C
There is low industry pressure to globalize, and competitive assets are transferable abroad.
D
There is low industry pressure to globalize, and competitive assets are customized to home markets.
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